Time for a Rebrand

Henry Reynolds Design & Co. is becoming Ashleen Ashworth

There are moments in a creative practice that don’t arrive as announcements, but as quiet decisions that have been forming for a while in the background - and this is one of those moments.

I’ve made the decision to move forward professionally under my married name: Ashleen Ashworth.

On the surface, it’s a simple change. In reality, it feels like a gentle realignment - between my name, my work, and the way my practice is evolving in this season of life.

Right now, what I offer as Ashleen Ashworth is still interior design and styling work. It’s personal, collaborative, and deeply hands-on. In that context, using my own name feels more direct and more honest to the way I show up in my work day to day. It removes a layer of separation that I no longer need.

Names carry a quiet weight. They sit on portfolios and invoices, but they also shape first impressions long before a conversation ever happens. This shift is really about clarity - about making things easier to understand, and more aligned with how the work actually feels to create.

There’s also something personal in it. I recently got married, and taking on my married name in my professional life feels like a natural extension of that chapter - nothing performative, just something that fits.

Photography by @liza_lit

At the same time, I’ve always believed that creative work evolves in seasons, not straight lines.

Some of you may already know me through Henry Reynolds, a brand I created with a longer-term vision in mind. That work still matters to me. It hasn’t disappeared, and it isn’t closed. It’s simply resting for now - held for a future moment when it feels right to return to it in a more defined way.

I like the idea that creative paths can hold more than one thread at a time. That not everything has to end for something new to feel true.

Photography by @liza_lit

For now, I’m focusing on work that is immediate, collaborative, and very much rooted in real spaces and real clients. That work feels best anchored to my own name.

So this isn’t a reinvention, and it isn’t a departure. It’s a quiet adjustment - something that brings things into better alignment with where I already am.

You’ll start to see the change reflected across platforms and projects as everything updates gradually. The work itself stays the same. The way it’s named simply catches up.

And in many ways, that feels like the most natural part of all.

If you've been around since the beginning of Henry Reynolds - I can't thank you enough. And for anyone new, thank you for your interest and support!